What is Aprimo Digital Asset Management ?
Aprimo Digital Asset Management, formerly ADAM Software, helps enterprises deliver engaging customer experiences more quickly to market by enabling the creation, management, retention, and distribution of digital assets like video, images, and text. Aprimo DAM services as the single source of truth for omnichannel content. These capabilities ensure marketers, brand managers, merchants, and creatives are always delivering the most up-to-date, on-brand content across customer touch points.