What is OptCulture ?
OptCulture, where marketing meets data, is a retail focused customer-engagement and loyalty solution._x000D_ _x000D_ It assimilates opted-in customer data from disparate retail systems and sources like POS software, e-Commerce engines, information websites and even physical forms. Harnessing such data, it provides retailers with buying and behavioural insight coupled with the ability to execute loyalty programs, multi-channel marketing campaigns and promotions, aiming return visits and repeat sales.