What is Publisher DMP ?
The Data Management Platform built for publishers, Permutive Publisher DMP allows you to see, analyze and activate your entire audience in real-time._x000D_ _x000D_ Permutive uses first-party data giving publishers, for the first time, visibility of their entire audience. Built on Edge computing, our DMP processes data in real-time so passer-by traffic can be targeted in-session on their first visit. This gives publishers the tools to increase audience match rates, inventory scale and data-driven revenue._x000D_