What is SmartyAds White Label SSP ?
White Label SSP is a fully hosted, RTB-connected, and maintained technological programmatic platform that enables customization and rapid launching of self-branded SSP. The platform owners can maximize the yield from inventory creating a unique partnership network, establishing own trading conditions, scaling up the solution according to business needs, and obtaining access to the global premium demand using direct deals, private marketplaces (PMP) and RTB Exchanges.