What is Lytics Customer Data Platform ?
Lytics helps marketers bridge the gap between data to decisions to offer their audience the next best experience_x000D_ _x000D_ Marketers can match individuals to the next best experience based on insights derived from the first-party data collected from all moments of engagement. Lytics leverages built-in data science to predict and automate impactful actions for the marketer to take, like recommending the right content in the best channel for each person.