Types of events we manage for Indian businesses
Product launch events — for new product or feature launches targeting prospects, press, and existing customers simultaneously. The launch event creates PR coverage, social content, and relationship warmth that amplifies the digital launch campaign. Client appreciation events — exclusive dinners or experiences for top clients, deepening relationships and reducing churn risk. Industry roundtables — invite-only curated discussions for senior decision-makers, positioning your business as a thought leader while creating warm sales contexts. Hybrid and virtual events — webinars, virtual summits, and hybrid events combining in-person and online attendance.
Digital promotion for maximum event attendance
Most corporate events in India are under-promoted. LinkedIn Events, Meta Ads targeted to your ICP by industry and job title, WhatsApp broadcast to opted-in contacts, and email campaigns to your list are the primary digital channels for event promotion. For in-person events with a geographic focus (Gurugram, Mumbai, Bangalore), LinkedIn geographic targeting and Google Display remarketing to website visitors are particularly effective.
Post-event follow-up: where the commercial value is realised
The event creates warm relationships — the commercial value is realised in the 2 weeks following the event through structured follow-up. Our standard post-event programme: a personalised WhatsApp message to every attendee within 24 hours, an email with event highlights and a specific next-step CTA within 48 hours, and a CRM task for the sales team to follow up with every attendee who engaged. This structured programme ensures the relationship warmth created at the event converts into pipeline rather than evaporating.