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B2B Platforms · B2C Marketplaces · Service Aggregators · Rental Platforms · Industry Verticals

Platform Build & GMV Growth
for Two-Sided
Marketplace Businesses.

Two-sided marketplace MVP development, seller and buyer acquisition strategy and execution, GMV growth campaigns, platform SEO and SEO content for category pages, analytics dashboards for liquidity monitoring, and GTM strategy for marketplace launch — built for entrepreneurs and corporates building the next generation of B2B and B2C marketplace platforms in India.

4-8wk

MVP Build Timeline

2.5×

Supply-Side Growth

3×

GMV Growth Rate

₹1,50,000

Starting Price

⚡ Industry Snapshot · Quick Answer

Two-sided marketplace development, seller acquisition, buyer acquisition, GMV growth, and analytics for B2B and B2C marketplaces in India

Starting at: ₹1,50,000 — transparent pricing, no lock-in.
Best for: India-based businesses scaling growth, automation, and revenue.
How we start: Free 30-minute strategy call, then a 30-day quick-win plan before any long-term commitment.
How do you solve the chicken-and-egg problem for a new marketplace? We recommend starting with supply-side seeding — recruiting sellers with guaranteed visibility and early incentives before opening buyer acquisition.

The Challenge

What b2b platforms businesses struggle with

The Cold-Start Problem

Marketplace can't attract buyers without sellers and can't attract sellers without buyers — requiring a carefully sequenced supply-first or demand-first launch strategy with targeted early adopter acquisition.

MVP Takes Too Long to Build

Traditional software development timelines of 6–12 months are too slow for marketplace validation — costing founders runway before product-market fit is confirmed.

No Visibility of Marketplace Health Metrics

GMV, take rate, liquidity by category, and supply-demand ratio tracked manually — with no dashboard giving leadership real-time visibility of platform health.

Acquiring Both Sellers and Buyers Simultaneously

Marketing budget stretched across two completely different acquisition audiences — requiring separate strategies, channels, and messaging for each side of the marketplace.

Recommended Capabilities

What we deploy for b2b platforms

Every capability links to a detailed page with process, timelines, and pricing.

Marketplace MVP Development

View Capability

Two-sided marketplace platform — buyer-seller flows, onboarding, listing management, search and filter, messaging, payment integration, review system, and admin dashboard. Delivered in 6–10 weeks.

Buyer-Seller Flows Payment Integration Admin Dashboard

GTM Strategy & Launch Sequencing

View Capability

Platform launch strategy — supply-first vs demand-first decision, early adopter ICP, launch city or category selection, seeding strategy, and 90-day launch roadmap with GMV targets.

Launch Strategy ICP Definition 90-Day Roadmap

Seller Acquisition Campaigns

View Capability

Targeted outreach and LinkedIn campaigns to recruit sellers, service providers, or vendors onto the platform — with onboarding sequences and early seller incentive management.

Seller Outreach LinkedIn Recruitment Onboarding Flows

Buyer Acquisition Marketing

View Capability

Google and Meta campaigns targeting platform category buyers — with SEO-optimised category pages, performance ads for first transaction incentives, and referral programme setup.

Buyer Acquisition Ads Category Page SEO Referral Programme

Marketplace Analytics Dashboard

View Capability

Real-time marketplace health dashboard — GMV by category, supply/demand ratio, take rate, top seller performance, buyer repeat rate, and geographic expansion readiness metrics.

GMV Dashboard Liquidity Monitoring Expansion Readiness

Case Example

Results we've delivered

B2B Industrial Marketplace · Launched in India

MVP Live in 8 Weeks, 120 Sellers in 4 Months

An industrial supplies marketplace founder with a validated concept but no tech team. We built the full MVP in 8 weeks (buyer-seller flows, payments, admin panel), executed a LinkedIn seller acquisition campaign, and built category page SEO. 120 active sellers by month 4.

8wk

MVP Build

120

Active Sellers

3×

GMV by Month 6

4mo

Supply Side

Industry Insights

Playbooks written for b2b platforms

MarketplaceStrategy · 9 min

Building a Two-Sided Marketplace in India: Solving the Cold-Start Problem in 2025

Read

MarketplaceGuide · 7 min

B2B Marketplace MVP: How to Go from Idea to 100 Active Sellers in 90 Days

Read

FAQ

Frequently asked questions

How do you solve the chicken-and-egg problem for a new marketplace?

We recommend starting with supply-side seeding — recruiting sellers with guaranteed visibility and early incentives before opening buyer acquisition. This creates immediate value for the first buyers who arrive.

How long does it take to build a marketplace MVP?

Our Vibe Coding approach delivers a functional marketplace MVP — buyer-seller flows, listings, messaging, payments, and admin — in 6–10 weeks depending on complexity.

What is the best strategy for acquiring the first 100 sellers on a B2B marketplace?

Direct LinkedIn outreach combined with targeted email campaigns to your seller ICP — with strong early mover incentives (0% commission, featured listings, co-marketing) to overcome the cold-start reluctance.

What marketplace metrics should we track to assess platform health?

GMV, take rate, supply-demand ratio by category, buyer repeat rate, listing quality score, and geographic liquidity — all visible in our marketplace health dashboard.

Other Industries

We also serve

View All 20 Industries →

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Platform Build & GMV Growthfor Two-SidedMarketplace Businesses.

What b2b platforms businesses struggle with

The Cold-Start Problem

MVP Takes Too Long to Build

No Visibility of Marketplace Health Metrics

Acquiring Both Sellers and Buyers Simultaneously

What we deploy for b2b platforms

Marketplace MVP Development

GTM Strategy & Launch Sequencing

Seller Acquisition Campaigns

Buyer Acquisition Marketing

Marketplace Analytics Dashboard

Results we've delivered

MVP Live in 8 Weeks, 120 Sellers in 4 Months

Playbooks written for b2b platforms

Building a Two-Sided Marketplace in India: Solving the Cold-Start Problem in 2025

B2B Marketplace MVP: How to Go from Idea to 100 Active Sellers in 90 Days

Frequently asked questions

We also serve

You may also need.

Business & AI Trends — every Monday.

Platform Build & GMV Growth
for Two-Sided
Marketplace Businesses.