What is the difference between WABA Solutions and WABA Bot?

WABA Solutions is the infrastructure layer — getting your business connected to the WhatsApp Business API, setting up a team inbox, broadcast capability, and CRM integration. WABA Bot is an AI-powered conversation automation layer built on top of that infrastructure.

How much does WABA cost per month?

Total cost has two components: BSP platform fee (typically Rs5,000-Rs15,000 per month depending on volume) and Meta per-conversation charges (approximately Rs0.55-Rs0.87 for business-initiated conversations). Our management fee of Rs20,000 per month covers setup, template management, broadcast campaigns, and CRM integration maintenance.

Can I use my existing WhatsApp number?

Yes, existing mobile or landline numbers can be registered on WABA — but the number must be removed from any existing WhatsApp or WhatsApp Business App account first.

Do contacts need to save my number to receive messages?

No. Business-initiated WhatsApp messages are delivered to opted-in contacts whether or not they have saved your number. However, having a verified business profile with your business name displayed is important for brand recognition.

What industries is WABA Solutions most impactful for?

WABA has proven particularly high-impact for real estate, healthcare, D2C ecommerce, automotive showrooms, and professional services — any business where WhatsApp is the primary communication channel with customers.

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Capability · WABA Solutions — WhatsApp Business API

WhatsApp Business API Setup That Scales With Your Business.

Complete WhatsApp Business API onboarding — BSP setup, team inbox, broadcast campaigns, template approvals, and CRM integration. The WABA infrastructure that powers all your WhatsApp business communication.

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India-native expertise 15+ Industries served AI-assisted execution

500M+

Indian WhatsApp users

>90%

WhatsApp message open rate in India

2-3wk

WABA onboarding timeline

Starting monthly retainer

Case: D2C Brand — WABA Solutions Implementation

12,000 Opted-in contacts in 3 months · 87% Message open rate

Covers: WhatsApp Business API · Meta Business Manager · BSP Platform · Team Inbox · Broadcast Manager · CRM Integration

⚡ TLDR · Quick Answer

Complete WhatsApp Business API (WABA) solutions in India.

Starting at: ₹20,000/month — transparent pricing, no lock-in.
Best for: India-based businesses scaling growth, automation, and revenue.
How we start: Free 30-minute strategy call, then a 30-day quick-win plan before any long-term commitment.
What is the difference between WABA Solutions and WABA Bot? WABA Solutions is the infrastructure layer — getting your business connected to the WhatsApp Business API, setting up a team inbox, broadcast capability, and CRM integration.

Overview

What is WhatsApp Business API Setup That Scales With Your Business?

WhatsApp Business API (WABA) Solutions is the infrastructure layer that enables every advanced WhatsApp use case for Indian businesses: broadcast campaigns at scale, multi-agent team inboxes, automated bot flows, CRM integration, and transactional notifications.

India is one of the most WhatsApp-dominant markets in the world. With over 500 million active users and message open rates consistently above 90%, WhatsApp is the highest-reach, highest-engagement communication channel available to Indian businesses.

Common Challenges

Why the WhatsApp Business App is not enough for growing businesses.

WhatsApp Business App limits

The free WhatsApp Business App is limited to 1 device, 256 contacts per broadcast, and no automation. Once you have volume, it becomes a bottleneck that manual workarounds cannot solve.

Multiple agents, one number

When multiple team members need to handle WhatsApp conversations on a single business number, the WhatsApp Business App does not support it.

No CRM connection

Conversations on the WhatsApp Business App stay on the app. Without CRM integration, there is no pipeline visibility and no attribution.

No broadcast scale

Reaching 5,000 opted-in contacts with a promotional message requires WABA API. The Business App's 256-contact limit makes any meaningful broadcast impossible.

What We Deliver

Every deliverable in this engagement.

BSP Onboarding and API Setup

Selection and onboarding of the right Meta-approved BSP. Phone number verification, Meta Business Manager configuration, and API access setup.

BSP SelectionMeta VerificationAPI Access

Template Message Approvals

Design and submission of WhatsApp Business message templates for broadcasts, notifications, and automated messages across all required categories.

Template DesignMeta SubmissionAll Categories

Team Inbox Configuration

Multi-agent team inbox setup allowing your entire sales or support team to handle conversations on the same WhatsApp number.

Multi-agentAssignment RulesConversation Tags

Broadcast Campaign Management

Monthly WhatsApp broadcast campaigns to opted-in contacts — promotional messages, newsletters, re-engagement sequences, and event notifications.

Monthly BroadcastsOpt-in ManagementDelivery Analytics

CRM Integration

Two-way sync between WABA and your CRM — conversations logged, contacts synced, and lead records updated from WhatsApp interactions automatically.

Zoho CRMHubSpotWebhooks

Our Process

How we work, phase by phase.

Week 1

BSP and API Setup

BSP onboarding, Meta Business Manager verification, phone number registration, and API access configuration.

Week 2

Templates and Team Inbox

Template message creation and Meta approval submission, team inbox configuration, agent setup, and CRM integration.

Week 3+

Broadcasts and Optimise

First broadcast campaign, opt-in list management, delivery analytics setup, and monthly broadcast management ongoing.

Proof of Performance

Results from live engagements.

Case: D2C Brand — WABA Solutions Implementation

12,000

Opted-in contacts in 3 months

87%

Message open rate

18%

Re-engagement campaign conversion

2wk

Setup to first broadcast

A D2C brand had 12,000 past customers with no systematic re-engagement channel. After WABA setup and 3 months of monthly broadcast campaigns, they achieved an 87% message open rate and an 18% conversion rate on re-engagement offers.

Results are client-specific. Past performance does not guarantee future results.

In-depth Guide

Everything you need to know.

Understanding the WhatsApp Business API ecosystem

The WABA API operates through Meta, Business Solution Providers (BSPs), and businesses. You cannot access the WABA API directly without a BSP. Major BSPs operating in India include Gupshup, Karix, 360Dialog, Interakt, and Wati. We assess your volume, use case, and budget to recommend the right BSP.

Message types and pricing in India

WhatsApp Business API charges per conversation. Business-Initiated Conversations (BIC) are charged at approximately Rs0.55-Rs0.87 per conversation in India. User-Initiated Conversations (UIC) have been free for the first 1,000 conversations per month since November 2024. Template messages must be approved by Meta before use and take 24-72 hours for approval.

Building your WhatsApp opt-in list

WABA compliance requires explicit opt-in from contacts before sending business-initiated messages. Effective opt-in collection methods for Indian businesses: checkout opt-in for online orders, form opt-in on website and lead generation ads, QR code opt-in at events, link-in-bio on Instagram and LinkedIn, and WhatsApp Click-to-Chat ads on Meta. A high-quality opted-in WhatsApp list is among the most valuable marketing assets an Indian business can build.

FAQs

Questions answered.

Related Capabilities

WABA Bot

Add AI-powered qualification flows on top of WABA infrastructure

WABA Nudges with CRM

CRM-triggered WhatsApp follow-up automation

CRM Integration

Connect WABA conversations to your sales pipeline

Performance Marketing

Drive paid leads into your WABA qualification flow

View All 33 Capabilities

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