Guide · 7 min
Amazon PPC India 2025: The Keyword Harvesting Strategy That Cuts ACoS by 35%
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The Challenge
What E-Commerce Marketplace businesses struggle with
Amazon Listings Buried on Page 3+
No Sponsored Product strategy, poor keyword targeting, and unoptimised A+ content — losing high-intent shoppers to better-advertised competitors.
Flipkart Visibility During Key Sales
Brands missing BBD and sale event windows because there's no advance strategy for inventory, bids, and promotional content in place.
Seller Acquisition for New Marketplaces
New marketplace platforms struggling to attract and onboard quality sellers — no B2B outreach strategy or seller value proposition.
No Unified GMV Analytics
Multiple platforms (Amazon, Flipkart, own site, Q-Commerce) with separate reports and no consolidated view of blended GMV, channel contribution, or SKU profitability.
Recommended Capabilities
What we deploy for E-Commerce Marketplace
Every capability links to a detailed service page with process, timelines, and pricing.
Amazon Advertising & Account Management
View CapabilitySponsored Products, Sponsored Brands, DSP, and A+ Content optimised for ACoS, organic rank, and category dominance on Amazon India.
Sponsored ProductsDSPA+ EBC
Flipkart Advertising & Brand Store
View CapabilityFlipkart Sponsored Listings, Brand Store management, and BBD campaign strategy for maximum visibility during high-sales events.
Sponsored ListingsBBD StrategyBrand Store
B2B Marketplace MVP Development
View CapabilityTwo-sided marketplace platform build with seller onboarding, buyer flows, payment integration, and admin dashboard — MVP to launch in 8–12 weeks.
Seller PortalBuyer FlowsPayment Gateway
Marketplace SEO & Listing Optimisation
View CapabilityCategory and listing SEO on Amazon, Flipkart, and own-website to capture organic marketplace search traffic and improve product discoverability.
Listing SEOCategory OptimisationOrganic Rank
Multi-Platform GMV Analytics Dashboard
View CapabilityConsolidated dashboard pulling GMV, ACoS, conversion rate, and category share from Amazon, Flipkart, website, and Quick Commerce channels in one view.
Multi-Platform GMVACoS TrackingCategory Share
Case Example
E-Commerce Marketplace growth we've delivered
FMCG Brand · Amazon India
2.9× Monthly GMV via Amazon PPC + A+ Content Overhaul
An FMCG brand spending heavily on Amazon Sponsored Products with poor ROAS and declining organic rank. We rebuilt their keyword strategy, launched Sponsored Brands, redesigned A+ content, and set up a DSP retargeting campaign. GMV grew 2.9× in 90 days.
2.9×
Amazon GMV
-35%
ACoS
2.1×
Organic Rank Improvement
90d
Time to Results
E-Commerce Marketplace Insights
Playbooks written for E-Commerce Marketplace
Analysis · 6 min
Amazon vs Flipkart vs Quick Commerce: Where Should Brands Spend in 2025?
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FAQ
Frequently asked about E-Commerce Marketplace marketing
Do you manage both Amazon Seller Central and Vendor Central?
Yes — we manage both Seller Central (3P) and Vendor Central (1P) accounts, and advise on the best model for your category and scale.
What is A+ Content and why does it matter?
A+ Enhanced Brand Content replaces the standard product description with rich modules — lifestyle images, comparison charts, and brand story content. It typically increases conversion rate by 15–30%.
Can you help build a new B2B marketplace from scratch?
Yes — our Marketplace B2B MVP Development capability builds two-sided platforms in 8–12 weeks, including seller onboarding, buyer UX, payment integration, and admin dashboard.
How do you approach Flipkart Big Billion Days strategy?
We begin BBD preparation 6 weeks in advance — building inventory, setting bid strategies, pre-building creatives, and scheduling promotional deals to maximise visibility during the event window.
Do you offer marketplace analytics dashboards?
Yes — we build consolidated multi-platform dashboards in Looker Studio tracking blended GMV, category share, ACoS, and SKU profitability across Amazon, Flipkart, and direct-to-consumer channels.
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